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“The building needs to pop when you drive into town, and it should, because it’s an awesome building,” Jefferson said while detailing his plans for street-level restaurant and retail space and a minimum of 50 apartment units throughout the building. “This is such a key corner in the downtown, and there needs to be life there.” If Jefferson is able to buy the building, the total conversion project would likely cost between $10 million and $12 million and take 20 to 24 months to complete, he estimated, noting business tenants would rent the restaurant and retail space.